Often, humans put their priority wrong. Treating valuables better than your fellow human beings. Ipods, hand phones, cars, money,camera and etc. You may say no, but actions prove the opposite.
A scenario for example, If your friend is holding on to your camera, when he/she falls. Who will you care the most? Your friend or your valuables?
"OMG, MY CAMERA!" will be the first thing you say...